Privacy Policy

Privacy Policy for Dog Foods UK

Last updated: January 2026

This Privacy Policy explains how Dog Foods UK (“we,” “us,” or “our“) collects, uses, discloses, and protects your personal information when you visit our website at https://dogfoodsuk.com/ (the “Website“). This policy also explains your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Dog Foods UK is operated by an individual based in the United Kingdom. By using our Website, you agree to the collection and use of your information as described in this Privacy Policy. If you do not agree with the terms of this policy, please do not access or use the Website.

Who We Are

This Website is owned and operated by:

For the purposes of the UK GDPR, we are the “Data Controller” of your personal information.

What Personal Data We Collect

We collect and process the following types of personal data:

1. Information You Voluntarily Provide

  • Comments: If you leave a comment on our blog posts, we collect your name, email address, and the content of your comment. Your IP address may also be logged at the time of commenting.
  • Contact Forms: If you contact us through our website contact form, we collect your name, email address, and the content of your message.
  • Email Subscriptions: If you subscribe to our email newsletter or notifications, we collect your name and email address.
  • User Account Data: If you create an account on our Website, we collect your username, email address, and any profile information you choose to provide.

2. Information Collected Automatically

  • Log Files: Our web server automatically records certain information when you visit the Website, including your IP address, browser type, browser version, the pages you visit, the time and date of your visit, the time spent on each page, and the referring URL.
  • Device Information: We may collect information about the device you use to access the Website, including the device type, operating system, screen resolution, and unique device identifiers.

3. Cookies and Tracking Technologies

  • Analytics Cookies: We use Google Analytics to understand how visitors interact with our Website. Google Analytics sets cookies that collect information about your browsing behaviour on our site. See the “Cookies” section below for full details.
  • Essential Cookies: WordPress (our content management system) sets essential cookies to ensure the Website functions properly. These include session cookies and preference cookies.
  • Affiliate Cookies: When you click on Amazon UK affiliate links on our Website, Amazon sets cookies on your browser to track your visit and attribute any purchases to our affiliate account. These cookies are set by Amazon, not by us.
  • Third-Party Cookies: Third-party services embedded on our Website (such as social media sharing buttons and embedded content) may set their own cookies.

How We Use Your Personal Data

We use your personal data for the following purposes:

  • To provide and maintain the Website: Ensuring the Website functions correctly, is secure, and delivers the content you request.
  • To respond to your enquiries: Answering questions, responding to contact form submissions, and addressing any issues you raise.
  • To manage comments: Moderating, approving, and displaying comments on our blog posts.
  • To send newsletters and updates: Delivering email newsletters, new article notifications, and other communications you have explicitly opted in to receive. You can unsubscribe at any time.
  • To analyse Website usage: Understanding how visitors use the Website using Google Analytics, allowing us to improve content, navigation, and overall user experience.
  • To operate our affiliate programme: Generating affiliate income through Amazon UK and other affiliate programmes when you purchase products through links on our Website.
  • To comply with legal obligations: Meeting our obligations under UK law, including responding to legal requests and maintaining Website security.

Legal Basis for Processing Your Data

Under the UK GDPR, we process your personal data on the following legal bases:

  • Consent: When you subscribe to our newsletter, leave a comment, or opt in to non-essential cookies, we process your data based on your explicit consent. You can withdraw consent at any time.
  • Legitimate Interests: We process certain data (such as analytics data) where we have a legitimate interest in understanding how our Website is used and improving our service. We balance this against your rights and freedoms.
  • Contractual Necessity: Where we need to process your data to provide a service you have requested (such as responding to a contact form enquiry).
  • Legal Obligation: Where we are required by law to collect and process certain information (such as for tax or regulatory purposes).

Affiliate Links and Third-Party Services

Dog Foods UK participates in the Amazon Associates Programme, an affiliate advertising programme designed to provide a means for websites to earn advertising fees by linking to Amazon.co.uk. This means that when you click on an Amazon link on our Website and make a purchase, we may receive a small commission from Amazon at no additional cost to you.

When you click an Amazon affiliate link on our Website:

  • You will be redirected to Amazon.co.uk
  • Amazon sets cookies on your browser to track the referral
  • Amazon’s own Privacy Policy and Cookie Policy apply to your activities on Amazon’s website
  • We do not have access to your Amazon account details, purchase history, or payment information

We may also use other third-party affiliate programmes and advertising services. Each third-party service has its own privacy policy, and we encourage you to review them.

Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC (“Google“), to track and analyse Website traffic. Google Analytics uses cookies to collect information about how visitors use our Website. This information is used to compile reports on Website activity and to provide other services related to Website traffic and internet usage.

The information generated by the cookie about your use of the Website (including your IP address) is transmitted to and stored by Google on servers in the United States. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf.

We have implemented the following Google Analytics privacy features:

  • IP Anonymisation: Your IP address is anonymised within Google Analytics so that it is not used to identify you individually.
  • We do not share Google Analytics data with any third parties.
  • We do not allow Google to use our Analytics data for advertising purposes.

For more information about how Google uses your data, please visit Google’s Privacy Policy. To opt out of Google Analytics tracking across all websites, you can install the Google Analytics Opt-out Browser Add-on.

Cookies Policy

Cookies are small text files stored on your device when you visit a website. They help the website remember your preferences, understand how you use the site, and improve your experience.

Essential Cookies (required for the Website to function):

  • WordPress Cookies: WordPress sets session cookies to manage your user session, preferences, and login state. These cookies cannot be disabled without affecting the functionality of the Website.

Analytics Cookies:

  • Google Analytics (_ga, _ga_*, _gid, _gat): These cookies are used to distinguish visitors, track session duration, pages viewed, and referral sources. They help us understand how visitors interact with our Website. See the Google Analytics section above for details.

Affiliate Cookies:

  • Amazon Cookies: When you click on Amazon affiliate links, Amazon sets cookies on your browser. These cookies typically last for 24 hours to 90 days and allow Amazon to attribute purchases to our affiliate account. These cookies are set by Amazon and are subject to Amazon’s Cookie Policy.

How to Manage Cookies:

  • Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies, accept only certain cookies, or alert you when a cookie is being set.
  • You can delete existing cookies from your browser at any time.
  • Please note that disabling essential cookies may affect the functionality of the Website.
  • For more information about cookies and how to manage them, visit www.allaboutcookies.org.

How We Share Your Personal Data

We do not sell, rent, trade, or otherwise transfer your personal information to third parties for their marketing purposes. We may share your data in the following limited circumstances:

  • Service Providers: We share data with third-party service providers who help us operate the Website and deliver our services. These include:
    • Web Hosting: Our hosting provider stores and serves our Website data
    • Google Analytics: Receives anonymised analytics data as described above
    • Email Service Providers: If we use a third-party email service (such as an email marketing platform) to send newsletters, your email address is shared with that provider under a data processing agreement
    • Spam Protection: We may use third-party spam filtering services to protect against malicious content on our contact forms and comments
  • Affiliate Programmes: When you click affiliate links, third-party merchants (such as Amazon) may set their own cookies and collect data according to their own privacy policies.
  • Legal Requirements: We may disclose your personal information where required to do so by law, in response to valid legal process, or to protect our rights, property, or safety, or that of others.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes described in this Privacy Policy:

  • Comments: Comment data (including your name, email, and IP address) is retained indefinitely. This is necessary to maintain the integrity of our comment threads and to comply with any legal obligations. You can request deletion of your comment data at any time.
  • Contact Form Enquiries: Contact form submissions are retained for up to 12 months after the enquiry has been resolved, after which they are deleted.
  • Email Subscriptions: Your email address is retained for as long as you remain subscribed to our newsletter. Upon unsubscribing, your email address is deleted within 30 days.
  • Analytics Data: Google Analytics data is retained for 26 months (the default retention period for Google Analytics), after which it is automatically deleted.
  • Server Logs: Web server logs are retained for up to 90 days for security and debugging purposes.

Your Rights Under UK GDPR

Under the UK GDPR and the Data Protection Act 2018, you have the following rights regarding your personal data:

1. Right to Access (Subject Access Request)
You have the right to request a copy of the personal data we hold about you. We will provide this information within one month of receiving your request.

2. Right to Rectification
You have the right to request correction of any inaccurate or incomplete personal data we hold about you.

3. Right to Erasure (Right to be Forgotten)
You have the right to request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, or where you withdraw your consent. Please note that certain data may be retained where we have a legal obligation to do so.

4. Right to Restrict Processing
You have the right to request that we restrict the processing of your personal data in certain circumstances, such as where you contest the accuracy of the data.

5. Right to Data Portability
You have the right to request your personal data in a structured, commonly used, and machine-readable format, and to transmit that data to another data controller.

6. Right to Object
You have the right to object to the processing of your personal data based on legitimate interests. We will cease processing unless we have compelling legitimate grounds that override your interests, rights, and freedoms.

7. Right to Withdraw Consent
Where we process your data based on your consent, you have the right to withdraw that consent at any time. Withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal.

How to Exercise Your Rights:

To exercise any of these rights, please contact us at help@dogfoodsuk.com. We will respond to your request within one month. We may ask for verification of your identity before processing your request.

Complaints:
If you are not satisfied with how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s independent authority for data protection:

International Data Transfers

Some of our third-party service providers (including Google Analytics and Amazon) may process data outside the United Kingdom or the European Economic Area (EEA). Where this occurs, appropriate safeguards are in place:

  • Google LLC is certified under the UK Extension to the EU-US Data Privacy Framework, providing adequate protection for data transferred from the UK to the US.
  • Amazon.co.uk is a UK-based service operating under UK data protection laws.
  • Our web hosting provider operates servers within the UK/EU.

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

  • SSL/TLS encryption for all data transmitted between your browser and our Website
  • Regular updates and security patches for our Website software
  • Access controls limiting who can access personal data
  • Regular security reviews of our Website and hosting infrastructure

While we take reasonable steps to protect your personal data, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data.

Children’s Privacy

Our Website is not directed at children under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at help@dogfoodsuk.com and we will take steps to delete that information.

Third-Party Links

Our Website contains links to third-party websites, including Amazon UK and other product retailers. These third-party websites have their own privacy policies, which we encourage you to read. We are not responsible for the privacy practices of any third-party websites. This Privacy Policy applies only to our Website at dogfoodsuk.com.

Online Advertising and EU Digital Services

If you are in the European Economic Area (EEA), UK, or other regions with laws governing data collection for online advertising, please note:

  • We use affiliate links that generate commissions for us when you make purchases. These are clearly identified on our Website.
  • We do not participate in interest-based behavioural advertising networks.
  • We do not sell advertising space on our Website.
  • Any personalised advertising (such as Amazon retargeting) is conducted by the respective third-party platforms according to their own privacy policies.

Disclaimer — Affiliate Disclosure

Dog Foods UK is a participant in the Amazon EU Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.co.uk. Some links on our Website are affiliate links, which means we earn a commission if you make a purchase through these links at no additional cost to you. Our editorial content and reviews are independent of our affiliate relationships. We only recommend products we genuinely believe provide value to our readers.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the “Last updated” date at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your data.

Significant changes to this Privacy Policy will be notified via:

  • A prominent notice on our Website homepage
  • An update in our email newsletter (for subscribers)

Contact Us

If you have any questions, concerns, or requests about this Privacy Policy or how we handle your personal data, please contact us:

We aim to respond to all privacy-related enquiries within 5 working days.